Learnings from LATISM's Latino2

If you were one of the 160 attendess at this past weekends
Latino2 Conference, words do not give justice to the level of energy fealt throughout the day at this second in a series of events put-on by LATISM (Latinos in Social Media).

This full-day conference was held in a location quite fitting for the techie geeks in the room: The Computer History Museum in Sillicon Valley, California. A short-drive for locals, I was surpised, and impressed, that many of the attendees were from Southern California or out-of-state.

The varied mix of professionals in the room -ranging from technology engineers, to marketing consultants; HR professionals to MBA students- provided me with the unique opportunity to experience Social Media from a completely different perspective than my working knowledge.

As excited as I was to hear Mark Lopez speak, it didn't bother me that he was unable to join us. I was instead giddy with anticipation to meet the PR professional that coined the phrase "PR 2.0," Brian Solis. And boy did he deliver!

A near unknown in the Hispanic PR arena until recently, I became a groupie after reading Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. This business book, bible of sorts, gave credibility to my much-ignored hunch about social media.

Latino2 started off with Giovanni Rodriguez, Eva Smith and Ana Roca Castro, taking center stage and creating the "vibe" for the rest of the day. With this collaboritive seminar kick-off, I knew that only great things could come from an event that was both celebrating an industry and founded with a strong sense of team-work.

From this point on I rather not give my readers a minute-by-minute recap of the event. Instead, following are key points and quotes from the keynote speakers and presenters:

"Latinos are growing at a faster pace and aging slower (than the general population)."
"The U.S. (Hispanic) education agenda is not just for Latinos (anymore)."

"Social media is less about tools and more about you, and how we learn and share."

"The online culture is starting to affect who we are in the real world."

"The online market: an interacting society joined by interests."

Jose A. Rico and Juan Sepulveda, representatives from the office of the White House Initiative on Educational Excellence for Hispanics:

"To win the education gap, the US has to out-educate, out-build and out-innovate the rest of the world."

"Stop doing solo s&*t. It doesnt work."

Although the topics and presenters were amazing, I will have to say that connecting and speaking to professionals that worked on 'the other' side of social media was one of the major draws for me.

I am looking forward to the next LATISM event and growing the relationships created during this event.

(Note: To view photos of the event, visit Chris Heur's Latino2 photo stream)


  1. Exciting! I wish I could've attended. I am really interested in the "other side" of social media as well. The business, make some money side lol. Glad you enjoyed it and made connections!

  2. Sounds like a great learning and growth experience. I really wanted to go as I'm in the area, but my baby is still too little to leave. Thanks for the report.

  3. I hope you'll share with us when the next one is?! It sounds amazing;)
    I was so excited to see all of the Latinos at PapiBloggers Twitter party! It's nice to know that we are all over making our mark in the blogsphere!

  4. Check out the LATISM website for more information and details for their events: http://www.latism.org/beta/

    And you can also join our Latina Lifestyle Blogger Group #TravelEssentials Twitter Party this week. RSVP here: http://plancast.com/p/5xsg/latina-lifestyle-blogger-group-travelessentials-tweet-chat

    Hope you can join us :)


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